Goodwill is recorded in the accounting records only when it is purchased; this situation usually occurs only’ when a going business is purchased in its entirety. After the fair market values of all identifiable assets have been
recorded in the accounting records of the new owners, any additional amount paid for the business may properly be debited to an asset account entitled Goodwill.
This intangible asset must then be amortized over a period not to exceed 40 years, although a much shorter amortization period is usually appropriate.
Many businesses have never purchased goodwill but have generated it internally through developing good customer relations, superior management, or other factors which result in above-average earnings. Because there is no objective
means of determining the dollar value of goodwill unless the business is sold, internally developed goodwill is nol recorded in the accounting records. Thus, goodwill may be a very important asset of a successful business but may not even appear in the company’s balance sheet.
Goodwill is perhaps the most misunderstood asset in financial accounting and reporting. A primary reason for this misunderstanding is that most discussions of goodwill fail to distinguish clearly between the definition and the
measurement of goodwill. Goodwill consists of the favorable characteristics of a business enterprise that are intangible and that cannot be separately identified and valued.
Examples of favorable characteristics that often comprise Goodwill include the following:
- Superior management team.
- Outstanding sales manager or organization.
- Weakness in the management of a competitor.
- Effective advertising.
- Secret manufacturing process.
- Good labor relations.
- Outstanding credit rating.
- Top-flight training program for employees.
- High standing in the community.
- Unfavorable developments in operations of a competitor.
- Favorable association with another company.
- Strategic location.
- Discovery of talents or resources.
- Favorable tax conditions.
- Favorable government regulation.
Unlike inventory, property, and even specifically identifiable intangibles, such as patents and copyrights, the components of goodwill cannot be sold separately because they cannot exist apart from the company to which they belong. By increasing earning power, these components increase the value of the entity; they are, then, assets. We record goodwill as an asset, however, only when we can identify part of a company’s acquisition cost with goodwill, A company may generate goodwill in its normal business operations, such as when it develops resources or gains a favorable image in the community. But to value this goodwill without a market transaction is so difficult, and the results are so subjective, that the company generating the goodwill cannot record it as an asset. Only by acquiring another entity may a company record goodwill as an asset.
Amortization of Goodwill
- There are two schools of thought with respect to the amortization of goodwill:Since it has an indefinite life, it should not be written off unless there
is Clear evidence that it no longer exists, In this case, a large amount could be deducted as a lump-sum write-off.
- Because goodwill is essentially the purchase of excess earnings for a limited time period, it should be amortized over that period.
While both arguments concur that goodwill should be written off or down at some point in time, the one for periodic amortization is more realistic since it prevents the distortion of asset and capital balances and presents excess
earnings as a return on capital rather than income;”
For tax purposes, goodwill is’ considered a permanent asset, and no deduction for amortization is permitted. However, if the operations of a business are terminated or sold, a deduction equal to the unrealized portion of the asset (or investment) may be taken