Business-to-Consumer VS Consumer-to-Business
In a B2C model, commercial transactions are between an organization and the consumers (Chaffey, 2002). When applied to the retail industry, for instance, a B2C process will be similar to the traditional method of retailing, the main difference being the medium used to carry out business – the Internet. Such a method of carrying out business transactions assumes that the consumer has access to the Internet. By selling direct to customers or reducing the number of intermediaries, companies can achieve higher profits while charging lower prices (Laudon and Laudon, 2002). This removal of intermediary organizations or business process layers is termed disinter mediation. Some examples of the B2C category include Amazon.com and eBay.
C2B on the other hand, is a business model in which consumers offer products and services to companies at a cost. This business model is a reversal of traditional business model where companies offer goods and services to consumers. Online surveys such as Surveys.com, and Survey Monkey, are typical examples of C2B models, where individuals offer the service to reply to a company’s survey and in return the company pays the individual for their service.